Stronger After 40: Larry and Maren Longhurst of MaxStrength Fitness of Spokane

Show notes

Larry and Maren Longhurst are building MaxStrength Fitness of Spokane, with studios in Spokane Valley and Spokane's South Hill. They describe their one-on-one and semi-private strength-training model for adults over 40, including the 20-minute, twice-a-week format. Maren explains how staying strong helped her prepare for breast-cancer surgery and treatment and recover. The couple also talks about how the business makes money, what clients are noticing, and why premium personal training is different from a gym. Key takeaways Maren says the business is subscription-based, and that its renewal rate is very high as clients see the value in the service. They share client stories about less back pain and easier movement after a few weeks. Larry says the hardest part is helping people understand the value of a premium personal-training service: “We are not a gym.” The conversation covers client reviews and referrals. Jethro suggests asking for a review or referral when someone is excited about the service. Larry says they joined the franchise early, and that they make their business decisions locally. Connect with MaxStrength Fitness of Spokane Website: maxstrengthfitness.com South Hill: studio page · Facebook · Instagram @maxstrengthfitness_southhill Spokane Valley: studio page · Facebook · Instagram @maxstrengthfitness_spokane Hosted by Jethro Jones of Optimization Doc . More Spokane business stories at spokanedaily.net .